Sales Performance Calculator

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Import Your Data

AI-Powered

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What to upload

Export your team's call activity data from your CRM. We look for columns like dials/calls made, connections/answers, rep names, and dates. Optionally: deal amounts, stages, and call times for deeper analysis.

Quick export guides

HubSpot: Reports → Calls → Export CSV Salesforce: Reports → Activities → Export Details Close: Activity → Export → Calls GoHighLevel: Reporting → Call Reporting → Export

Don't have a CSV? Just paste a few rows from your spreadsheet — even 1 week of data works.

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📁 File Upload

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Drop CSV or TSV file here

or click to browse · max 5MB

📋 Paste Data

✨ AI is analyzing your CRM data…

	Metric	Detected Value	From Column

Current Performance

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Current Daily Dials (team total)

Current Connection Rate

% of dials resulting in a live conversation

Number of Reps Dialing

Targets & Degradation

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Target Conversations Per Day

Degradation Rate

Connection rate drop per 500 additional dials above baseline

Connection Rate Floor

Hard minimum — rate can't drop below this

Sales Funnel Rates

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Appointment Set Rate (Convos → Appointments)

Close Rate (Appointments → Closes)

Average Deal Value

Cost Inputs

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Fully-Loaded Rep Cost / Hour

Hours Spent Dialing / Day

hrs

Ad Spend Per Lead (optional)

Set to 0 if not using paid leads

Full Funnel Pipeline

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To hit $43,750/day revenue, you need 2,480 dials/day

Analysis

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Current conversations/day 90

Gap to target -10

Naive dials needed (no degradation) 2,222

Actual dials needed (with degradation) 2,480

Effective connection rate at volume 4.03%

Additional dials needed vs. current +480

Projected daily revenue $43,750

⚠️ Target is unreachable. Even at maximum dial volume, connection rate degrades too fast. Consider improving connection rate quality instead of adding more dials.

Per Rep Breakdown

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Current Dials/Rep

Required Dials/Rep

Extra Dials/Rep

+10

Convos/Rep Target

2.0

Cost Analysis

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$0.75

Per Dial

$16.67

Per Conversation

$47.62

Per Appointment

$190.48

Per Close

💡 Scaling warning: At current volume, cost/conversation is $16.67. At target volume with degradation, cost/conversation rises to $18.50 — a 10.9% increase.

What-If Scenarios

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Compare three levers to grow conversations. The most efficient one is highlighted.

A: Add Reps

reps

additional conversations/day

Added revenue/day +$3,500

Added cost/day +$750

ROI ratio 4.7x

B: Improve Rate

%pts

+20

additional conversations/day

Added revenue/day +$8,750

Added cost/day $0

ROI ratio ∞

C: More Dials/Rep

dials

+18

additional conversations/day

Added revenue/day +$7,875

Added cost/day $0

ROI ratio ∞

Degradation Curve

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Total Dials	Connection Rate	Conversations	Rate Impact

🎯 Coaching Insight — Rep Performance Tiers

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Segment your reps by performance tier to quantify the ROI of coaching.

⭐ Top Performers

Count

Connection Rate

📊 Middle Tier

Count

Connection Rate

📉 Bottom Tier

Count

Connection Rate

If your 15 bottom-tier reps improve from 2% to 4.5% connection rate, you gain +15 conversations/day = $6,562/day additional revenue.

🕐 Time Block Optimization

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Input your connection rate and dial distribution by time block to find the optimal schedule.

Morning

8:00 – 11:00 AM

Rate

Current Dials %

Midday

11:00 AM – 2:00 PM

Rate

Current Dials %

Afternoon

2:00 – 5:00 PM

Rate

Current Dials %

Evening

5:00 – 7:00 PM

Rate

Current Dials %

Optimizing your dial distribution could gain you +12 conversations/day.

How the degradation model works: Connection rate decreases as dial volume increases above your current baseline. For every additional 500 dials, the connection rate drops by the degradation percentage you set. This models real-world effects: carrier flagging, list fatigue, hitting worse leads, simultaneous dials competing for the same pool. The rate will never drop below the floor you set.